About
We are user advocates, designers, and sometimes dreamers.
Why We Do Things Differently
Scientific Methodology Meets Customer Understanding
Most branding agencies rely on creative interpretation. We use systematic research to understand what actually drives customer decisions and turn those insights into brands that work.
Companies that understand customers grow 41% faster than those who guess.
Questions Before Solutions, Evidence Before Opinions
🔬 Scientific Foundation
Our methodology comes from systematic observation, not intuition. Every recommendation is backed by customer psychology research.
📊 Evidence-Based Strategy
We measure what works. Only 3% of companies qualify as genuinely customer-obsessed. We help you build the understanding that puts you in that 3%.
🎯 Question-First Philosophy
Before offering solutions, we help you understand the real problem. Better questions. Better decisions.
The result? Measurable brand impact, not creative fluff.
The People Behind Your Brand Strategy
Mustafa
UX Lead & Founder
With a background rooted in astronomy and keen interest in psychology, Mustafa brings systematic observation skills to understanding customer behavior. Instead of guessing what customers want, he applies the same methodical approach used in scientific research to study actual user patterns. His analytical precision guides the team toward brand strategies that work because they're based on evidence, not assumptions.
Dilara
Brand Strategist & Founder
Two-time award-winning illustrator with astronomy background who naturally understands how complex ideas need to be communicated clearly. Dilara's scientific training helps her grasp technical concepts that most designers struggle with, while her award-winning creative skills translate those concepts into compelling brand stories. Travels the world gathering fresh perspectives that she weaves into brands designed for real business impact.
Caner
Full Stack Developer
Started in finance, taught himself programming when he needed to build solutions that didn't exist. This unique combination means Caner understands both what the business needs and how to build technology that actually delivers it. His competitive gaming background brings strategic thinking to every development challenge - always looking for the systematic approach that wins.
Can Onur
Motion Designer
Combines astronomy knowledge with digital art mastery - understanding how things move in space translates perfectly to creating visual movement that captures attention. Can Onur handles the complete creative pipeline from motion design through animation, video editing, and sound mixing, seeing how all elements work together as a system. Fueled by travel, hiking, and fitness experiences that bring fresh energy to every creative challenge.
Purr
Chief Morale Officer
Started as a rescued feral kitten and evolved into our essential team dynamics specialist. Purr's playful energy and strategic mischief create the positive atmosphere that keeps creativity flowing during intense projects. Demonstrates our belief that the best solutions come from diverse perspectives - even four-legged ones who see problems differently than the rest of us.
We're not typical agency creatives.
We're systematic thinkers who happen to understand branding deeply.
How We Actually Work With Clients
🔍 Analysis First
We study your customers, competitors, and market patterns before making any recommendations. Every decision starts with evidence.
🎯 Authentic Representation
Your brand should reflect your actual values and capabilities, not what we think looks impressive. Authenticity drives trust.
🤝 Collaborative Development
You know your business. We know branding. Together we create strategies that actually work in your market.
💬 Candid Communication
We tell you what you need to hear, not what you want to hear. Honest feedback prevents expensive mistakes.
❤️ Empathetic Understanding
We study your customers' psychology to understand what truly motivates their decisions. Empathy drives conversion.
These aren't marketing slogans. They're how we approach every client relationship.
From Creative Collaboration to Systematic Methodology
susam's journey began when Mustafa, a seasoned UX designer, and Dilara, an award-winning illustrator, combined their shared passion for branding and scientific backgrounds. Their collaboration evolved from general creative work to specialized focus on SaaS, science, and aviation industries.
The studio was named after Dilara's cherished 13-year companion, honoring the creative thinking and connection that inspired their venture.
We discovered our true calling helping technical entrepreneurs solve complex branding challenges. This led us to rebrand simply as "susam" and focus entirely on systematic customer understanding for analytical minds.
We transform how SaaS companies approach branding. Not creative interpretation and assumptions, but research-based insights that drive measurable competitive advantage.
Today we continue evolving to meet the aspirations of extraordinary entrepreneurs, welcoming new talents who share our enthusiasm for systematic problem-solving and research-driven branding.
