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Custom Brand Identity for Custom Costume Makers

Cosplay Terzisi

As a creative studio, we really enjoy ourselves when we create something for the other creatives. “Cosplay Terzisi”, was a small tailor’s shop before, and now, it is a custom made costume brand that has customers all over Turkey.
susam A wooden ruler, scissors, measuring tape, and paper with a printed logo and sewing tools are arranged on a maroon surface.

About Cosplay Terzisi

Cosplay Terzisi is a company which focuses on designing and sewing costumes. Since 2013, they have been helping cosplayers with their costume needs by designing and sewing costumes. Also, they have been helping cosplayers to get awards with their beautiful costumes. Using a variety of fabrics and their experience, they are giving 2d imaginary characters life by turning those characters into reality.
Cosplay Terzisi is a company which focuses on designing and sewing costumes. Since 2013, they have been helping cosplayers with their costume needs by designing and sewing costumes. Also, they have been helping cosplayers to get awards with their beautiful costumes. Using a variety of fabrics and their experience, they are giving 2d imaginary characters life by turning those characters into reality.

The Challenge

Cosplay Terzisi is a company which focuses on designing and sewing costumes. Since 2013, they have been helping cosplayers with their costume needs by designing and sewing costumes. Also, they have been helping cosplayers to get awards with their beautiful costumes. Using a variety of fabrics and their experience, they are giving 2d imaginary characters life by turning those characters into reality.

The Solution

We have created a way and a process for Nahide to move her business to the digital world with a new branding that would allow her to focus on sewing costumes. With the new branding she would be able to have an impact on people as a costume tailor and with her website and social media accounts, she would be able to increase visibility and would be able to reach potential clients. And to fix her trouble with the phone orders, an order form was designed so she wouldn’t miss any important information. Also, a measurement guide was created for her and her clients to save time and avoid confusion.

Brand Identity

Nahide needed a brand that would be able to reflect the quality of the costumes she sews. We have learned that most people who ordered costumes from her were cosplayers. After the necessary research, we had the idea for the perfect brand: Cosplay Terzisi (meaning Cosplay Tailor).
After the name, a slogan was needed to make the brand desirable. We have learned that it was really common for cosplayers to create their own costumes, but some people who did this as a hobby didn’t have time to create their own. Since cosplay as a word, is the combination of the words costume and play, we found out that people who were focused on the play side of cosplay would be the main target. And considering that information, the main slogan was ready:

"We are here for your costume needs. Let us create your costume, while you focus on your play."

We have also created a secondary slogan for social media posts and posters and it was focused on the feelings of cosplayers who got their costumes from Cosplay Terzisi:

"Happy cosplaying and memorable moments with Cosplay Terzisi."

(Well, this one sounds a lot better in Turkish.)
susam A collage features various individuals in different cosplay costumes, including characters with blue skin, Victorian outfits, and one dressed as a red-coated figure. A tape measure and sewing materials are also shown.

Logo Design

Cosplay Terzisi focused on costumes that were to be sewn and painted. For that reason, elements that remind tailoring were the focus of the logo. Designing the logo resembling a crest, with a font that has a medieval taste (Augusta Regular), we wanted to touch the cosplayers hearts with some fantasy elements.

susam Icons of a crest, a button with a needle and thread, a witch hat, and a traditional Japanese gate are labeled "crest," "tailoring," "costume," and "anime," respectively.
susam Illustration of sewing tools including a button, needles, thread, tape measure, and hat with the text "Cosplay Terzisi" on a ribbon.
susam Logo with two crossed needles, a hat, a button with wings, and a measuring tape at the bottom with the text "Cosplay Terzisi." The background is black.

Colors

After creating the identity and the logo, we have started our work on giving the brand life with colors. Being a brand that was aimed at a younger audience, pink was the front-runner.

susam Three buttons side-by-side: black with code #1D1A1A, dark brown with code #251F20, and pink with code #EC3867, each featuring four holes.

Fonts

We have chosen to use a fancy font, Augusta Regular on the logo, but for the website, posters and social media posts, we needed more modern and legible fonts. Our choices were Open Sans and Titillium Web. And as the cursive font to be used on social media imagery, we went with Ylee MHIM.
susam Image displaying four font samples: Titillium Web for content, Open Sans for headlines, JaneAHand for social media imagery, and Augusta Regular for logos. Each font displays letters, numbers, and symbols.

Label

To bring more quality to the costumes, using the brand name, we have created a label for the costumes. During the research phase, we have learned that cosplayers would sell or trade their costumes after wearing them only a couple of times. In those situations, costumes with Cosplay Terzisi label on them would reflect the quality to the new owners and would allow meeting new clients.

susam Close-up of a blue cosplay costume with a black label that reads "Cosplay Terasis" in white text. Striped fabric can be seen in the background.

Measurement Guide

One of the biggest issues for Cosplay Terzisi was getting the wrong measurements from the people who measured themselves for not being able to come to the shop. With an easily understandable and fun guide for taking measurements, we were able to fix the problem. With every order, the client would get the guide with a list of measurements needed and this guide made the process smoother and easier for both Cosplay Terzisi and their clients.

susam Illustration showing a guide on taking body measurements for cosplay. It includes labeled diagrams of a male and female figure with points indicating where to measure chest, waist, hips, shoulders, and limbs.

Website Design

The main target being young people, the website of Cosplay Terzisi had to be clear and had to give the sense of security. We have designed a portfolio to show the costumes that were created by Cosplay Terzisi. We have also created an order form with clear instructions to make the ordering process easy for both Cosplay Terzisi and their clients.

View Live Website

susam Screenshot of a cosplay tailor website featuring costume design services, a gallery of cosplayers, and navigation links. The page showcases example costumes and a contact form for inquiries.

Social Media Imagery

We have designed avatars to be used on Facebook and Instagram, and Facebook cover image to reflect the brand identity on social media. Also, we have created posters for special offers and announcements to be used on social media.

susam A smartphone screen displays a Facebook post in Turkish from "Cosplay Terzisi" about their 2nd year anniversary, detailing a giveaway involving a drawing with discounts for 3 winners.
susam A smartphone screen displaying a Facebook post in Turkish about reopening a cosplay costume shop after a health-related closure, and showcasing their updated orders and costume catalog.
susam Screenshot of a Facebook post in Turkish by Cosplay Terzisi featuring an illustrated character and text inviting users to share photos of their costumes.

Outcome

After the website went live, Cosplay Terzisi got a big spike on their costume orders. Especially when there were a lot of cosplay events, tailor shop started to work on a full capacity to fulfill orders. This allowed them to become a tailor shop that is fully focused on costumes, just like they wanted.

susam Two people in vibrant, historical costume attire, complete with hats and feathered embellishments, sitting closely together and looking at each other.

Testimonial

“Susam Creative didn’t just design our website, logo, etc. They created an entirely new business for us! Cosplay Terzisi was a small tailor’s shop. And now, we have a brand that has customers all over the country.”

susam A woman with long dark hair and dark eyes looks at the camera, with a slight smile. She is wearing makeup and a white top. The photo is cropped in a circular frame.
Zeynep
Public Relations Manager, Cosplay Terzisi

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