Resources for SaaS Founders

Free tools, workshops, and knowledge to help you grow.

  • Minimum Viable Avatar Workshop

    Free 90-minute workshop where you build your first customer avatar using our scientific methodology.

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  • Actionpedia

    Plain-language SaaS, UX, and branding definitions you can act on today.

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  • Blog

    SaaS branding, UX, and customer psychology insights for founders building products people love.

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  • Community

    Connect with SaaS founders applying scientific branding principles to real growth challenges.

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  • Why Aren’t Your Customers Buying Faster?

    Find where the gap lives between what you've built and how your market experiences it. 9 questions, under 5 minutes.

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Join the 3%

Find out what's actually true about your customers.

90 minutes. One framework. Walk away knowing what your customers think, need, and decide with the MVA workshop.

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