Your Product Has Blind Spots
Find where users struggle, why they drop off, and what to fix.
Book a CallSomething's Not Working
94% of first impressions are design-related. If users can't accomplish what they came to do, nothing else you build matters.
🔥 Conversion Rates Won't Budge
You've tried better targeting, new campaigns, different messaging. Traffic keeps coming but conversions stay flat. The problem isn't your marketing. It's what happens after the click.
📊 Users Get Stuck and You Don't Know Where
Support tickets pile up with "how do I..." questions. Feature adoption is lower than expected. Users sign up but never reach the moment where your product clicks for them.
🎯 Mobile Experience Is an Afterthought
Your desktop product works well, but mobile users have a completely different (worse) experience. You know it matters but haven't had time to dig into what's broken.
💼 You're Making UX Decisions on Gut Feel
Your team debates design changes without data. You suspect there are UX problems but lack structured feedback on what's actually wrong, or what to prioritize.
Most SaaS companies build products based on real research but make UX decisions on gut feel. The audit closes that gap.
What Ignoring UX Actually Costs
Revenue Impact
- Every $1 invested in UX returns $100. Every month you delay, you're leaving that multiplier on the table
- Checkout and signup friction alone costs an average of 35% in lost conversions
- UX improvements can boost conversion rates by up to 400%. The gap between your current UI and a well-designed one is measurable revenue
Product Growth
- Every sprint you ship without user evidence adds friction you can't see from the inside
- Features with low adoption aren't failing. They're invisible because users can't find or use them
- Your team debates design decisions without data, burning cycles on opinion instead of evidence
Competitive Position
- Pages loading in 1 second convert 3x better than pages loading in 5 seconds
- The companies winning your users don't have better products. They have fewer friction points
- Design-led companies outperformed the S&P 500 by 211%. The companies investing in experience aren't just keeping up. They're pulling away
The gap between what your product does and what users can actually accomplish. That's where growth stalls.
What This Is
UX Compass is a structured, evidence-based audit of your product’s entire user experience. Not a checklist review.
We evaluate your specific product with your specific users: heuristic analysis, user journey mapping, analytics deep-dive, accessibility review, competitive benchmarking, and performance testing. Every finding maps to a business metric, not a design opinion.
What changes after UX Compass:
- You know exactly where users struggle and why, backed by data
- Issues are prioritized by business impact, not severity labels
- You have a roadmap with quick wins, medium-term fixes, and strategic changes
- Your team stops debating UX and starts acting on evidence
How UX Compass Works
Here's what we've learned works, and why most approaches miss the mark.
🔬 Step 1: Define What Matters
We start by understanding your business goals and user segments. What are users trying to accomplish? Where are you losing them? We document your assumptions first so we can test them, not just confirm them.
📊 Step 2: Analyze Everything That Touches Users
Heuristic evaluation, user journey mapping, analytics deep-dive, accessibility review, competitive analysis, performance testing. We don't just look at the interface. We look at the entire experience from first click to power user.
⚙️ Step 3: Prioritize by Impact
Not every UX problem is equal. We categorize issues by severity and business impact, map them to metrics that matter, and build a roadmap that tackles high-impact fixes first.
🎯 Step 4: Deliver a Clear Roadmap
You get a prioritized plan, not a vague list of suggestions. Quick wins you can act on this week, medium-term improvements, and longer-term strategic changes. Each recommendation comes with evidence showing why it matters.
Every step designed to get you real results.
What You Get
5 deliverables. All yours to keep. All designed to drive action, not gather dust.
Comprehensive UX Audit Report
Complete analysis of your product's user experience. Every issue documented with screenshots, severity ratings, and specific explanations. Your product, your users, your problems.
Prioritized Optimization Roadmap
Issues ranked by business impact and implementation effort. You'll know exactly what to fix first, what to tackle next quarter, and what to plan for long-term.
User Journey Maps
Visual diagrams showing how users actually move through your product. Where they hesitate, where they drop off, and where friction costs you conversions.
Findings Presentation
A walkthrough session where we present findings, explain the reasoning, answer questions, and help you plan implementation. Your team walks away understanding not just what to fix, but why.
Post-Audit Support
We don't hand you a report and disappear. Ongoing support to answer questions during implementation and ensure the fixes actually work.
Everything designed to help you turn UX problems into growth.
Why Technical Founders Work With Us
Most UX consultants hand you a checklist of best practices. We analyze your specific product, your specific users, and your specific data.
🔬 Your Users, Not Generic Checklists
We analyze your actual users in your actual product. Every finding connects to what your users do, not what a heuristic says they should do.
📊 Clear Priorities, Not a Long List
Issues ranked by business impact and implementation effort. You'll know exactly what to fix first and why it matters most.
🎯 Built for How You Think
Our audits are designed for analytical minds. We show the data, explain the reasoning, and let you see the evidence behind every recommendation.
🚀 End-to-End, Not Surface-Level
We don't just evaluate the interface. We audit the entire experience: analytics, performance, accessibility, user flows, and competitive context.
📈 Frameworks That Scale
Recommendations designed for your current stage and your next one. You won't need another audit when you add features or enter new markets.
Every $1 invested in UX research returns $100. That return gets better when you fix the right things first.
Who This Is For
Good Fit:
- ✓ SaaS company with 10-100+ employees whose conversion rates or engagement don't match expectations
- ✓ You suspect UX problems but lack structured data to confirm what's broken and what to prioritize
- ✓ Preparing for a major release or redesign and want to catch issues before they reach users
- ✓ You prefer frameworks over gut feel and want evidence behind every recommendation
Not a Fit:
- ✗ Pre-launch product with no real users yet. You need usability testing during development, not a full audit.
- ✗ Looking for a quick visual refresh. UX Compass evaluates the entire experience, not just how things look.
- ✗ Need brand strategy, not UX analysis. If the issue is positioning or customer understanding, start with the Brand Strategy Workshop.
Found issues that go deeper than usability? Our Brand Strategy Workshop addresses the root causes of customer disconnect.
Learn More About the Brand Strategy WorkshopFrequently Asked Questions
Every finding includes specific fixes, not vague principles. Issues are prioritized by business impact and implementation effort, so your team knows exactly what to tackle first. The roadmap distinguishes quick wins from strategic improvements, and post-audit support means we're available while your team implements.
The prioritized roadmap is designed for that reality. Quick wins are scoped to require minimal effort. Strategic improvements are sequenced so you can tackle them over quarters, not all at once. You don't need to fix everything simultaneously. The roadmap gives you the right order based on impact.
Good. Most teams can point to symptoms: high bounce rates, support tickets about the same flows, users dropping off at checkout. What's harder to see is which issues share a root cause and which fixes create the biggest downstream impact. The audit connects those dots, so your team fixes the source of five problems instead of patching each one separately.
Most UX reviews evaluate against generic heuristics. UX Compass analyzes your specific users, your specific data, and your specific business context. Every finding connects to revenue impact, not just best practice compliance.
One conversation.
You tell us what's not working. We tell you what we'd do about it. If we're not the right fit, we say so.
Book a CallFree. No pitch deck.