Studio

Explore our latest thinking and analysis.

experience design

Forrester Research (2024)(opens in new tab)
Millward Brown / Kantar (2013)(opens in new tab)
Forrester / Hogan & Laufer (2016)(opens in new tab)
Slack S-1 Filing (2019)(opens in new tab)
First Round Review (2019)(opens in new tab)
Peter Reinhardt / Y Combinator (2020)(opens in new tab)
Forrester / Manning (2016)(opens in new tab)
Qualtrics XM Institute (2024)(opens in new tab)
CB Insights (2021)(opens in new tab)
Lucidpress & Demand Metric (2019)(opens in new tab)
Design Management Institute (2016)(opens in new tab)
Sillence et al. (2004)(opens in new tab)
Baymard Institute (opens in new tab)
Portent (2022)(opens in new tab)
Edelman (2019)(opens in new tab)
Forrester Research (2009)(opens in new tab)
ProfitWell (2022)(opens in new tab)
Nielsen (2023)(opens in new tab)
Prophet Brand Relevance Index (2023)(opens in new tab)
Fogg et al. / Stanford Persuasive Technology Lab (2003)(opens in new tab)
McKinsey & Company (2018)(opens in new tab)
Gupta, Lehmann & Stuart / Journal of Marketing Research (2004)(opens in new tab)
Bain & Company / Reichheld (2005)(opens in new tab)