Metrics & Revenue
Actionpedia terms you can understand and apply.
Customer Acquisition Cost (CAC)
Calculate what you spend to win each new customer across sales and marketing. Compare CAC to CLV to determine whether your growth engine is sustainable.
Metrics & RevenueConversion Rate
Measure the percentage of users who complete a desired action. Improving conversion rate compounds revenue without increasing acquisition spend.
Metrics & RevenueCustomer Lifetime Value (CLV)
Estimate the total revenue a customer generates across their entire relationship with your product. A rising CLV signals strong retention, brand loyalty, and product-market fit.
Metrics & RevenueMonthly Recurring Revenue (MRR)
Measure the predictable revenue generated from active subscriptions each month. Track MRR to spot growth trends, gauge retention health, and align sales and product decisions.
Metrics & RevenueChurn Rate
Calculate the percentage of customers who cancel within a given period. High churn signals a gap between your brand promise and the experience customers actually receive.
Metrics & RevenueAnnual Recurring Revenue (ARR)
Track the predictable revenue your SaaS generates over a year from active subscriptions. ARR is the north star metric investors and leadership use to measure growth trajectory.
Metrics & RevenueTechnical Debt
Accumulate quick fixes that slow future progress. Proactively address coding or design shortcuts to safeguard performance and preserve brand integrity.
Metrics & RevenueUnit Economics
Assess revenue and costs per user to evaluate profitability. Use these insights to guide scaling decisions and reinforce a sustainable brand.
Metrics & RevenueUpselling
Promote upgraded plans or additional features. Increase revenue, deepen customer commitment, and enhance your brand’s perceived value.
Metrics & RevenueScalability
Expand product capabilities without compromising performance. Facilitate growth, increase profit margins, and solidify brand reputation for reliability and innovation.
Metrics & Revenue